Some of you may be wondering: what does “Cradle to Cradle” mean? Well according to the online sustainability dictionary, the term cradle to cradle refers to the materials used for objects being 100% recyclable or reusable:
“A phrase invented by Walter R. Stahel in the 1970s and popularized by William McDonough and Michael Braungart in their 2002 book of the same name. This framework seeks to create production techniques that are not just efficient but are essentially waste free. In cradle to cradle production all material inputs and outputs are seen either as technical or biological nutrients. Technical nutrients can be recycled or reused with no loss of quality and biological nutrients composted or consumed.”
As you can see, cradle to cradle products are the preferred choice because they’re completely sustainable. And who wouldn’t want to feel better knowing that their products don’t ultimately sit in a landfill in the end?